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a beauty and fashion inspo goldmine.

The Neutralista is a Stockholm based online fashion magazine run by fashion lover and blogger Alva Poletti. Launched in 2019 the idea was to create a fashion and beauty inspo goldmine that would be easily accessible to everyone and the result became this. The Neutralista is a crossover between a mood board and an editorial magazine. Articles are published weekly on topics ranging from fashion and beauty to lifestyle.

a word from the creator.

Hello fellow neutralistas and welcome to my corner of the internet! My name is Alva Poletti and I’ve been blogging since I was 13 years old. To create this online magazine was a strenuous yet one of the most rewarding and fun experiences I have ever had. I like to view this platform as my, very own, tiny internet apartment and so I choose to decorate it with all the things I find beautiful, including stories on fashion trends, style and beauty. I love trends but, as the name implies, I prefer neutral tones when it comes to fashion so that is what you will find here. That being said, welcome to my tiny internet apartment, I truly hope you like what I have done with the place!



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